On The Trail

Some of the things keeping me busy lately are a bunch of site re-designs. From a web analytics perspective this means new strategies, choosing appropriate KPIs, creating new reports and, of course, tagging the new sites appropriately and making sure the tags work as intended. I use a few tools to help me with the [...]

That would be the smell of a stale blog. Two things have kept me from writing: summer and being insanely busy. Summer in Minnesota is not to be wasted behind a keyboard! I’m still insanely busy, but summer is on the wane. So, it’s time to get back at it!
TrackMeNot came to my attention the [...]

UPDATE: I wrote this a week ago and thought I pressed “publish”, but I guess not. It didn’t show up on my site and I only just discovered it… Anyway, better late than never!
I just got back from Eric Peterson’s talk at tonight’s MIMA meeting. I loved it — because his main thesis is that [...]

I use WebTrends as my primary tool, so I’m very interested in their new version. I watched the WebTrends Marketing Lab Webcast today. I tried to live blog it. It’s really hard to type and listen at the same time! Plus, some of it would make more sense with pictures. All in all it was [...]