On The Trail

We just finished up a round of usability testing on our site at work. It was incredibly frustrating in many ways. Watching person after person unable to complete the most simple task … I wanted to jump through the 1 way mirror and shake them: JUST CLICK ON THE LEFT NAV, dammit! Frustrating because although I [...]

I’ve been poking around in Google Analytics a bit more, and I must say that I’m still impressed. It does an awful lot for a free product. Google isn’t a charity, so why are they giving it away? Many theories have been floated around: to help people optimize Adwords, to help sell Adwords to your [...]

A company is marketing a work around to the problem of people deleting cookies. Is it a solution or just a way to make people even more distrustful of data gathering on the web?
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