On The Trail

The first Minneapolis version of Web Analytics Wednesday is being held on June 14th — only a week away! We’ll be at the View at the Calhoun Beach Club. Not coincidentally, the WAW will start after the MIMA event upstairs in the Calhoun Beach Club. We’ll be starting at 7:30, so be there or be [...]

Xavier Casanova, founder of Fireclick (a web analytics tool) has moved on to a startup called Perenety that is developing a application that makes it easy to share big files (like videos, images, work files or whatever) with friends or whoever. He also publishes an excellent blog that he doesn’t update nearly enough anymore. He [...]

Highlight #1 of 2 for the first day of eMetrics:
Stacey Coopes from FordDirect.com is doing amazing things with her web analytics data. I wish she had had 3 hours to talk because each slide of her presentation could have been expanded into a full length talk. Here are two bits that really stood out: Simple, [...]

I’m currently in sunny Santa Barbara at the eMetrics Summit. Day one has just about wrapped up, all that’s left is a little eating and drinking on the lawn. I came to the same conference last year, and before the venue, speakers and food (especially the food!) are excellent. There were many excellent talks today, [...]

Ciceron hosted it’s own version of Web Analytics Wednesday yesterday. It differs from the one Eric Peterson is organizing in that, well, it was on Thursday. More importantly, we also had it during the day in our offices instead of at night at a bar. This totally changed the tone from a networking party to [...]

After a rough start on Monday Google Analytics is finally starting to come on line with actual reports. We set up ciceron.com on Monday morning and now reports are available for Monday and Tuesday. At first glance the available reports are very impressive and the user interface is intuitive and clean.
Here are the things I [...]

Eric Peterson is apparently writing a new book focusing solely on KPI’s. He is posting his progress on a weblog
so he can get comments and suggestions at an early stage. There are
only 3 posts up so far, but it’s good stuff! I particularly like that
he has an “action” section in each KPI entry. That is [...]

On the way back I had a few hours to kill so I stopped at the Getty Museum.
I remember thinking when it opened in 2002 that it sounded impossibly
cool and grandiose to be built in this day and age. If you aren’t
familiar with it, it is a huge art museum built from scratch on a
mountain [...]

So, I’m back from the eMetrics conference in Santa Barbara. All I can
say is wow. It was 3 solid days of people talking about the stuff I think about
every day. And not just any people. There were many C level execs, all the so
called “thought leaders” from the web analytics space and plenty of regular
folks [...]

I’ll be off to the eMetrics conference in Santa Barbara
next week.  I’ll be blogging from there one way or another. If
you’re planning on being there drop me a line. It’s going to be great!