On The Trail

Here’s a interesting report from DARTmail based on their aggregate statistics. Summary: Open rates down, current average 30.2% Clickrates down slightly, current average 7.9% Click to Purchase rates from email range between 3.3% and 4.9% depending on the season. Full report:  DoubleClick Q1 2005 Email Trend Report

Nielsen//NetRatings has filed some more lawsuits. This time against Sage Metrics, Visual Sciences and Sane Solutions (a.k.a. NetTracker). This follows on two earlier suits against Omniture and Coremetrics. The patents supposedly cover the techniques that all these applications use to collect data.

Webtrends has published a cookie report. It’s kind of a me too affair, but there is a wee bit of new data in it. They basically confirm the other reports out there. The bit of new data is confirmation that 3rd party cookies are the ones that are primarily rejected – an average of 12% [...]

John Udell has an excellent entry this week about “Envisioning Information”, both the Tufte book of the same name, and the actual process. His main message is that current information visualization tools such as Excel are woefully inadequate. I’ll agree with that! I think presenting web analytics data is one of the biggest challenges facing [...]

You get a fancy new laptop and the very first piece of software you install is “Tonka Firefighter”. You know you’re a geek when the second piece of software is Firefox…. Guess I’m a geek dad.

Eric Peterson from Jupiter Research comments on this article in the SF Examiner. The article talks about how online tax preparation sites like TurboTax or H&R Block are using third party tools (in this case Omniture and WebTrends) to track how folks are using their sites. The main focus is on how these tools could [...]

Yahoo names Usama Fayyad as CDO. That’s Chief Data Officer to you and I.

http://www.coffeesunanalytics.com/web-analytics/37/ — Interesting stuff. Particularly the observation that dial up users have a lower average order size. I guess I’d expect that…