I thought it odd when Avanash titled one of his posts “Web Analytics Demystified” since that’s kinda sorta an established web analytics brand. It seemed an especiallyÂ poor choice of titleÂ because it was a post about web analytics basics which were covered in Web Analytics DemystifiedÂ (the book) which was written by Eric Peterson. Now Eric Peterson (of www.webanalyticsdemystified.com) has returned the favor by titling his latest post Web Analytics: an Hour a Day. This just happens to be the title of the book Avanash wrote. Neither one references the other in their post. This cannot be good for either party’s search engine rankings.
What is going on here? Here are my votes:
- An interesting and cooperativeÂ strategy to getÂ their links on each other’s branded search. It’s already worked for Avanash.
- Preparation forÂ a CAGE MATCH at the next Emetrics.
Only time will tell, but I’m registering for Emetrics now just in case.