Vegas, baby!
Well, I’m just back from Vegas. I’ve never been there before and I had a ton of fun. [[image:paris.jpg:Paris Casino Sign with Calculator:right:0]]
While I was there, just to keep my head in the game, I tried to figure out how they were measuring the success of their multiple marketing techniques. The advertising and marketing that goes on there is amazing and all pervasive. I suspect that everything from the shape of the casinos (very few right angles) to the scent of the air freshener (Mandalay Bay smelled like coconut butter) can be classified as marketing in Las Vegas. Most of it left me wondering if or how they measured the success.
The picture is a snapshot of the video billboard on the Paris casino sign. You can’t read it on this crappy camera phone picture, but the box in the upper left is a bit of the Windows Calculator. Oops! Maybe they were using it to tally up their profits!
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