On The Trail

As you may have noticed, I didn’t get around to posting anything about days 2 or 3 of eMetrics. I figured it was more important to spend the time participating in the conference than it was to write about it. That said, the conference and the thoughts it stirred up will be providing me with [...]

Xavier Casanova, founder of Fireclick (a web analytics tool) has moved on to a startup called Perenety that is developing a application that makes it easy to share big files (like videos, images, work files or whatever) with friends or whoever. He also publishes an excellent blog that he doesn’t update nearly enough anymore. He [...]

Highlight #1 of 2 for the first day of eMetrics:
Stacey Coopes from FordDirect.com is doing amazing things with her web analytics data. I wish she had had 3 hours to talk because each slide of her presentation could have been expanded into a full length talk. Here are two bits that really stood out: Simple, [...]

I’m currently in sunny Santa Barbara at the eMetrics Summit. Day one has just about wrapped up, all that’s left is a little eating and drinking on the lawn. I came to the same conference last year, and before the venue, speakers and food (especially the food!) are excellent. There were many excellent talks today, [...]

A recent ClickZ article by Shane Atchinson has caused a ton of good discussion on the Web Analytics news group In a nutshell, Shane Argued that traditional linear conversion funnels are fairly useless because few people browse a site using a common conversion path. He argues that a hub and spoke model is much more [...]

Well, I’m just back from Vegas. I’ve never been there before and I had a ton of fun. [[image:paris.jpg:Paris Casino Sign with Calculator:right:0]]
While I was there, just to keep my head in the game, I tried to figure out how they were measuring the success of their multiple marketing techniques. The advertising and marketing that [...]