On The Trail

I use WebTrends as my primary tool, so I’m very interested in their new version. I watched the WebTrends Marketing Lab Webcast today. I tried to live blog it. It’s really hard to type and listen at the same time! Plus, some of it would make more sense with pictures. All in all it was [...]

There’s a new KPI making the rounds called the “Net Promoter Score”. The score is pretty simple. It’s based on a single survey question: “How likely are you to recommend us to a friend”, 10 = very likely, 1 = not likely. Subtract the percentage who answer 1-6 from the percentage who answer 9 or [...]

WebTrends just started the promotion for their new version, apparently it is slated for release in late April. They’re calling it “WebTrends Marketing Lab”. They’ve put a PDF up on their site about it here:
WebTrends Marketing Lab (PDF)
From the pamphlet there look to be a few new and noteworthy features, so it looks like a [...]