On The Trail

There is an interesting article on Slate today regarding analytics and the difficulties of knowing exactly how many people visit a website. He compares numbers from comScore, Nielsen/NetRatings and Slate’s own IBM SurfAid analytics and finds that they are quite different. These differences ALWAYS crop up whenever you measure a site using different systems, and [...]

I just finished reading Freakonomics : A Rogue Economist Explores the Hidden Side of Everything. I’m still not sure exactly why they called it that, but it was interesting from an analytics perspective, and it was quite fun to read. Stephen Levitt, the economist who co-wrote it, seems to like to find odd data sets [...]