On The Trail

Ciceron hosted it’s own version of Web Analytics Wednesday yesterday. It differs from the one Eric Peterson is organizing in that, well, it was on Thursday. More importantly, we also had it during the day in our offices instead of at night at a bar. This totally changed the tone from a networking party to a working meeting. (Of course, this is Ciceron, so we still had wine and beer by the pool table…). Andrew (Ciceron CEO) stressed that he didn’t want this to be a Ciceron thing, which is great. If it works out maybe it will rotate around to other offices after a while.
Several of our clients showed up and one person who isn’t a client. The discussion ranged from integrating tracking of offline promotions (big pain point) to ways to engage upper management in web metrics. One way to engage upper management is to bring them to meetings like this, so maybe next month we’ll see some new faces. Anyone is welcome at these things, if you’re interested drop me a line and I’ll get you the details for the next one.