On The Trail

Peter Merholtz of Adaptive Path comments on the (very important) link between analytics and design. Linking updated design to (hopefully) improved results is a pretty obvious win for everyone: the designers prove their worth and the business people understand what they got for their money. One thing he didn’t mention is the idea of testing [...]

After a rough start on Monday Google Analytics is finally starting to come on line with actual reports. We set up ciceron.com on Monday morning and now reports are available for Monday and Tuesday. At first glance the available reports are very impressive and the user interface is intuitive and clean. Here are the things [...]

A few months ago Google purchased Urchin — a very solid mid-level web analytics tool. This weekend Google released a re-packaged version of Urchin as Google Analytics . It’s a tag based system that is hosted at Google (so it requires no software installation, only the addition of a bit of HTML code to each [...]

The cookie debate has died down somewhat, but the problem hasn’t gone away. I have 3 interesting datapoints from three different WebTrends installations: Client #1 uses third party cookies set from “statse.webtrends.com.” They have 19.5% of “Visitors Not Accepting Cookies” (a WebTrends term that is pretty clear…). Now in this case these cookies would be [...]