July 2005
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DARTmail report

Here’s a interesting report from
DARTmail based on their aggregate statistics.

Summary:

Open rates down,
current average 30.2%
Clickrates down
slightly, current average 7.9%
Click to Purchase rates
from email range between 3.3% and 4.9% depending on the
season.

Full
report: 

DoubleClick Q1 2005 Email Trend Report

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