On The Trail

Here’s a interesting report from DARTmail based on their aggregate statistics. Summary: Open rates down, current average 30.2% Clickrates down slightly, current average 7.9% Click to Purchase rates from email range between 3.3% and 4.9% depending on the season. Full report:  DoubleClick Q1 2005 Email Trend Report

Eric Peterson is apparently writing a new book focusing solely on KPI’s. He is posting his progress on a weblog so he can get comments and suggestions at an early stage. There are only 3 posts up so far, but it’s good stuff! I particularly like that he has an “action” section in each KPI [...]