On The Trail

As mentioned in the previous post two reports (1, 2) have found that about 1/2 of all users delete their cookies at least once a month. Why does this matter to an online marketer? Well, cookies are used in a variety of ways to measure the performance of online campaigns. If you’re trying to measure [...]

Cookies are the online marketer’s best friend. Basically, they are a tiny text file that a website can write to your hard drive. Although it sounds vaguely sinister, it really isn’t. They are simply used to recognize a user as they travel from page to page. For example, when you log into Amazon they will [...]