On The Trail

With all this talk of cookies wouldn’t it be nice to actually see one?
It’s pretty easy to see the cookies that are set on your machine. If you’d like to see them (and you use Windows XP or 2000 and Internet Explorer) go to C:\documents and settings\YOURNAME\Cookies (where YOURNAME is your login name). [...]

So we’ve established that cookies are important and many people delete them. What should an online marketer do about it? Well, first lets talk a little about kinds of cookies. I’ll try to be non-technical here:
1. First Party Cookies. Cookies can only be “seen” by the site [...]

As mentioned in the previous post two reports (1, 2) have found that about 1/2 of all users delete their cookies at least once a month. Why does this matter to an online marketer? Well, cookies are used in a variety of ways to measure the performance of online campaigns. If you’re trying to measure [...]

Cookies are the online marketer’s best friend. Basically, they are a tiny text file that a website can write to your hard drive. Although it sounds vaguely sinister, it really isn’t. They are simply used to recognize a user as they travel from page to page. For example, when you log into Amazon they will [...]